Marketing and Promotions Overall Policy
Contents of Advertisement
Advertisements are only required to contain specific information about who the organizer of the event or initiative is. All advertisements must contain:
- The name or logo of the office, department or name of the student organization.
- Contact information if someone would like to learn more about the event or initiative in the advertisement.
Timeline of Posting
All advertisements will be posted for a total of two weeks, OR until the day of the event if the advertisement is for an event.
Registered and Active Student Organizations at Buffalo State University
All registered and active student organizations must follow these steps to advertise in the halls. All registered active student organizations will first need to submit their poster or handout to Student Leadership and Engagement (SLE) via email (sle@buffalostate.edu).
In addition, the email to SLE with the poster must CC several groups:
- If you are a USG-recognized org, please CC: usgorgrelations@buffalostate.edu, clarktp@buffalostate.edu, your Org’s advisor
- If you are a non-USG org/Greek Ord, please CC: greenac1@buffalostate.edu
Once you receive approval from SLE, then follow instructions below under ‘Distribution of Advertisements’
Departments of Buffalo State University
University Departments and Offices do not need to have prior approval, however the advertisement must follow the guidelines included in ‘Contents of Advertisement’.
Desk Handouts
Handouts may be no larger than 5.5” x 4.25” (quarter sheet of traditional 8.5”x11” paper)
Posters
Posters may be no larger than 11” x 17”.
Distribution of Advertisements
All advertisements must be brought to the Residence Life Office in Twin Rise Center 100. Student organizations and university departments not affiliated with the residence halls are not permitted to enter the residence halls and distribute advertisements themselves.
All advertisements will be stamped to indicate approval by the Residence Life Office. If an advertisement is found without a stamp, it will be removed.
These are the appropriate number of advertisements to bring for distribution in the Residence Halls:
- Desk Handouts: 140
- Posters: 74
Limits to Advertising
Each department or student organization is limited to one advertisement per event or initiative. A single event or initiative may use multiple methods (i.e. desk handouts and posters), but it cannot do two separate posters for a single event so there are 148 posters in the halls.